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Inbound marketing establishes your business as an industry authority, fostering trust and confidence among prospects, leading to smoother and faster sales processes. Because inbound marketing helps you build trust and credibility with your target audience, it's a given that providing them with helpful content that solves their problems will instill trust in your brand.
The impact of digitalization on the economy has heavily influenced how people make purchases. Businesses nowadays need to be quick, attentive, and understanding. The COVID-19 pandemic saw millions of new people embrace online shopping, as it offered a safe and convenient alternative to in-store buying.
While you’re optimizing your content for Google, younger generations are turning to social media to search for information
The COVID-19 pandemic was the catalyst that redefined the buyer's journey. The acceleration of digitization has forever altered how consumers interact with brands. From being digital-ready to digital-first and now to digital-only, the transition has been rapid, and the trajectory isn't reversing.
In the vibrant world of marketing and advertising, I've spent a quarter of a century learning, growing, and helping businesses reach their fullest potential. After those enriching 25 years, I decided to launch my own company, offering more agile, strategic marketing solutions that allow clients to respond swiftly to the ever-evolving marketplace and technological landscape.
I never set out to be a project manager. But when I was offered the opportunity to manage projects and client interactions at a marketing company, I knew it was a challenge I couldn't pass up.
Webinars can be powerful marketing tools that allow you to increase market share, drive new leads, and sell more products and services. However, if you think you can get away with “winging it,” think again—much like everything else in life, a subpar effort produces sub-par results.
Understanding and optimizing your buyer's journey is crucial for driving higher conversion rates and achieving sustainable business growth. By mapping out the buyer's journey and analyzing each stage, you can identify areas of improvement, tailor your marketing strategies, and provide a seamless experience that leads to increased conversions.
The content you have on your website can drive a steady stream of new leads and sales. It allows customers to find and connect with your brand and informs them of the services or products you offer.
A website technical audit is an essential process that helps you identify and fix any issues that could be affecting your site's performance, search engine rankings, and user experience. This comprehensive guide will walk you through the necessary steps to conduct a successful website technical audit.