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Regularly adding content to your business website has a two-fold benefit. It can help your website rank for valuable keywords in the organic search results, for starters. Google tends to favor a regularly updated website versus one with stale, old content.
Buyer personas go beyond identifying customers as mere data points to understanding human behaviors that motivate buying decisions.
Witmer Group, an established Dallas Marketing agency since 2010, led by owner and president, Kristina Witmer is now offering bilingual services for social media, blogs, and web content.
Don’t waste your marketing budget on random campaigns that have no strategy or end result.
Search Engine Optimization (SEO) is a strategy that allows your business website to rank higher in the organic search results for various keywords that your target demographic is searching for. The higher your website ranks in the search results, the more free traffic that will come to your website.
The gist of content marketing is easy to understand: producing content in your area of expertise that informs the reader rather than pushing a hard sell. It’s a cornerstone of a variety of digital marketing strategies from SEO to social media. To put it into action for your business, though, where do you start? For a content marketer, planning is often the hardest part of the process. Taking the time to develop a strategy instead of jumping in and producing any content you want is the key to getting strong results. If you’re struggling through that planning stage, try these tips.
Coming up with unique and exciting blog post topics is a challenge for many people. Even for professional content marketers, trying to figure out precisely what to write about often takes as much time as it does to write the blog post itself.
Nearly every business nowadays has one or more social media accounts that they post to regularly. Whether it’s Instagram, Twitter, or Facebook, social media has the reach and power to grow both a business and its sales—if you do it right.
You’ll find that without hashtags, you’ll have less success getting your message across or capturing the attention of your target audience. Twitter started it, now hashtags are a given on any social media platform. But there are a few tips to follow if you want hashtags to work well for you.