The Top 7 Marketing Trends of 2023
The new year is upon us, and that means it’s time to audit your marketing plan. Which ones worked best over the past 12 months? Which ones performed poorer than expected?
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Content Marketing (5)
Top Challenges Marketing Leaders Expect in 2023
As we head into the new year, many marketing leaders expect the next twelve months to present several unique challenges. A possible upcoming recession, an uncertain labor market, and keeping up with the latest trends are just a few things that could complicate efforts to market your business in 2023.
What Does It Take to Be an Influencer and Thought Leader?
How Video Has Transformed the Digital Marketing Landscape
Content Marketing Types To Grow Your Business
Content marketing can help your business reach your intended audience by promoting authentic and valuable content — that solves their pain points and instills a sense of trust in your brand.
3 Smart, Rewarding Reasons to Repurpose Your Content
Just because you posted your content once is no assurance that everyone has seen it. Repurposing content gives your message new legs and puts it front of new eyes.
The Importance of Using a Content Management System
Regularly adding content to your business website has a two-fold benefit. It can help your website rank for valuable keywords in the organic search results, for starters. Google tends to favor a regularly updated website versus one with stale, old content.
What are Buyer Personas and How Can They Help Your Business?
Buyer personas go beyond identifying customers as mere data points to understanding human behaviors that motivate buying decisions.
2022 Marketing Trends that Boost Growth
Making smart marketing choices starts with having reliable information from Witmer Group. Sifting through the overflow of information that has cascaded your way since...
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Witmer Group Now Offers Bilingual (Spanish/English) Social Media, Blog, and Web Content Services
Witmer Group, an established Dallas Marketing agency since 2010, led by owner and president, Kristina Witmer is now offering bilingual services for social media, blogs, and web content.