How Video Has Transformed the Digital Marketing Landscape
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Content Marketing (5)
Content Marketing Types To Grow Your Business
Content marketing can help your business reach your intended audience by promoting authentic and valuable content — that solves their pain points and instills a sense of trust in your brand.
3 Smart, Rewarding Reasons to Repurpose Your Content
Just because you posted your content once is no assurance that everyone has seen it. Repurposing content gives your message new legs and puts it front of new eyes.
The Importance of Using a Content Management System
Regularly adding content to your business website has a two-fold benefit. It can help your website rank for valuable keywords in the organic search results, for starters. Google tends to favor a regularly updated website versus one with stale, old content.
What are Buyer Personas and How Can They Help Your Business?
Buyer personas go beyond identifying customers as mere data points to understanding human behaviors that motivate buying decisions.
2022 Marketing Trends that Boost Growth
Making smart marketing choices starts with having reliable information from Witmer Group. Sifting through the overflow of information that has cascaded your way since...
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Witmer Group Now Offers Bilingual (Spanish/English) Social Media, Blog, and Web Content Services
Witmer Group, an established Dallas Marketing agency since 2010, led by owner and president, Kristina Witmer is now offering bilingual services for social media, blogs, and web content.
Media Plans are Like Blueprints for Your Marketing Campaigns
Don’t waste your marketing budget on random campaigns that have no strategy or end result.
What is Search Engine Optimization—and Why Do I Need It?
Search Engine Optimization (SEO) is a strategy that allows your business website to rank higher in the organic search results for various keywords that your target demographic is searching for. The higher your website ranks in the search results, the more free traffic that will come to your website.
Strategizing Like an Expert Content Marketer: Top Tips for 2020
The gist of content marketing is easy to understand: producing content in your area of expertise that informs the reader rather than pushing a hard sell. It’s a cornerstone of a variety of digital marketing strategies from SEO to social media. To put it into action for your business, though, where do you start? For a content marketer, planning is often the hardest part of the process. Taking the time to develop a strategy instead of jumping in and producing any content you want is the key to getting strong results. If you’re struggling through that planning stage, try these tips.