Witmer Group Marketing Blog

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Inbound Marketing (6)

Strategizing Like an Expert Content Marketer: Top Tips for 2020

The gist of content marketing is easy to understand: producing content in your area of expertise that informs the reader rather than pushing a hard sell. It’s a cornerstone of a variety of digital marketing strategies from SEO to social media. To put it into action for your business, though, where do you start? For a content marketer, planning is often the hardest part of the process. Taking the time to develop a strategy instead of jumping in and producing any content you want is the key to getting strong results. If you’re struggling through that planning stage, try these tips.

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Mobile Marketing for Success

A good mobile marketing strategy is something that is immensely important to have in today’s business world. Without a good mobile marketing strategy, your business could be missing out on many sales. According to a 2019 study, 77% of Americans own a smartphone, and of those 77%, 79% of them made a purchase on their mobile device in the past 6 months. As you can see, a majority of Americans use their mobile devices to make purchases. This means that as a business owner, you need to have a good mobile marketing strategy or else you could be missing out on potential revenue.

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7 Smart Ways to Promote Your Business and Not Go Broke

Why is it that marketing budgets are the first thing to get slashed when things get tight? It’s a common malady and insanely wrong. Sure, most advertising in the traditional sense is far too expensive for many small businesses, and even though there are a million digital tools available to market yourself, how do you know which one is best?

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