Witmer Group Marketing Blog

The new year is upon us, and that means it’s time to audit your marketing plan. Which ones worked best over the past 12 months? Which ones performed poorer than expected?

As we head into the new year, many marketing leaders expect the next twelve months to present several unique challenges. A possible upcoming recession, an uncertain labor market, and keeping up with the latest trends are just a few things that could complicate efforts to market your business in 2023.

Marketing is a full-time job and then some. Especially when it comes to social media—an insatiable beast that requires content to devour 24 hours a day, 7 days a week.

Since the early days of the Google search engine, website owners have been trying to figure out how to get their websites ranked higher in the organic search results—some more successfully than others.

Did you know that the average TikTok user spends over 1-½ hours daily on the social media app?

Email, social media, and instant messaging (e.g., Slack) are three of the most common communication channels in the workplace. One of the biggest drawbacks of communicating via the written word is that the sender cannot express body language, tone of voice, and facial expressions.