Content marketing can help your business reach your intended audience by promoting authentic and valuable content — that solves their pain points and instills a sense of trust in your brand.
Witmer Group Marketing Blog
Just because you posted your content once is no assurance that everyone has seen it. Repurposing content gives your message new legs and puts it front of new eyes.
A smart inbound email marketing strategy creates a profitable customer-driven experience.
Regularly adding content to your business website has a two-fold benefit. It can help your website rank for valuable keywords in the organic search results, for starters. Google tends to favor a regularly updated website versus one with stale, old content.
Buyer personas go beyond identifying customers as mere data points to understanding human behaviors that motivate buying decisions.
Companies using CRMs increase their sales by 29% on average, with accuracy of reports improved by 42%.
Each step of the sales process is a not-to-missed opportunity to engage and convert, if you have a smart strategy.
When it comes to marketing your business, it can be extremely challenging to juggle several tools at once—one for your email outreach, another for managing your social media accounts, and generating leads on yet another.
Easy. Put Inbound Marketing behind the driver wheel.