A Strong Brand Presence Starts with Proven Marketing Strategies
The strength of your brand presence will impact your business’s profitability, stability, and position in today’s competitive marketplace.
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Content Marketing (2)
Marketing Directors - Know the Tools of Your Trade
The digital world of technology is transforming how we think, do business, live, and evolve. Embrace it.
Marketing Trends to Keep an Eye on for 2024
Stay tuned with Witmer Group for marketing insight that builds increased ROI.
A Marketer's Guide to 2024
As we wave goodbye to another year and get ready to greet the new one, let's not just see it as a calendar change, but as an opportunity to level up our game in this ever-changing industry.
Boosting Sales Conversions with Inbound Marketing: A Guide for Business Owners
Learn how inbound marketing can transform your lead generation efforts into actual sales, guiding prospects through the buyer's journey with targeted content and nurturing strategies.
How to Create a Content Calendar: Tips, Tricks, and Tools
A thoughtfully crafted content calendar is vital for any business striving to manage its online marketing efforts effectively. Content calendars bring much-needed order and focus to disjointed content creation workflows.
The Trust Factor: How Inbound Marketing Builds Credibility and Accelerates Sales
Inbound marketing establishes your business as an industry authority, fostering trust and confidence among prospects, leading to smoother and faster sales processes. Because inbound marketing helps you build trust and credibility with your target audience, it's a given that providing them with helpful content that solves their problems will instill trust in your brand.
Navigating the Unpredictable: How Digitalization is Changing Buyer Behavior and the Economy
The impact of digitalization on the economy has heavily influenced how people make purchases. Businesses nowadays need to be quick, attentive, and understanding. The COVID-19 pandemic saw millions of new people embrace online shopping, as it offered a safe and convenient alternative to in-store buying.
Why Social Media is Fast Becoming the New Search Engine.
While you’re optimizing your content for Google, younger generations are turning to social media to search for information
Surviving the Shift: Navigating the Digital Buyer's Journey in a Post-Pandemic World
The COVID-19 pandemic was the catalyst that redefined the buyer's journey. The acceleration of digitization has forever altered how consumers interact with brands. From being digital-ready to digital-first and now to digital-only, the transition has been rapid, and the trajectory isn't reversing.